![]() There is also value in the novelty of direct mail, in an age when companies are heavily focusing on digital marketing. In fact, according to award-winning marketer Neil Patel, having objects like coupons around when deciding which product or service to purchase can push the consumer towards the desired direction. This is because they provide physical visual cues even after the letter or brochure has been put away, unlike emails after the message has been closed. The tangible nature of direct mail makes it more memorable, especially compared to emails. With this information, marketers can customize each package to suit each recipient. This means these letters are more targeted and will directly appeal to the needs and pain points of the recipient.ĭirect mail can target specific customers based on factors like geographical locations, buying behaviour, and demographic data. There is something about opening a piece of mail addressed to you that can’t quite be replicated in the digital world.Īlso, the additional costs of direct mail marketing demand that more thought must be placed into every single package. While many of the advantages below are timeless and have always been associated with direct mail marketing, some are only possible because digital counterparts now exist.Ĭonsumers consider direct mail more personal than alternative online interactions. This is especially true for local businesses targeting their immediate geographical area.Īlongside today’s technologies, such as data-driven advertising and internet integration, direct mail marketing has never been more relevant. These printed marketing materials are delivered using the postal service.Ī lot of businesses in several industries use direct mail marketing to promote their goods and services. It is a form of advertising that takes advantage of printed materials like letters, brochures, flyers, and coupons to inform and encourage target audiences to perform a call to action. It will also look into the known disadvantages of the strategy and provide tips on how to address them or capitalise on them.ĭirect mail marketing is as straightforward as it sounds. This article will discuss the benefits of direct mail marketing. ![]() On the contrary, its unique qualities make it more effective as a complementary strategy in the increasingly digital world. Its relevance has never waned and may have even improved.ĭirect mail is far from the be-all and end-all strategy in marketing. ĭespite all the digital alternatives, direct mail is still a strong contender in the advertising scene. In fact, spending on the strategy has been increasing since 2009. Although direct mail volumes such as catalogues, and brochures continue to climb across Europe.
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